![]() One way to think of it is like an uncontrollable spike. ![]() A video with a million views on Facebook doesn’t qualify as viral anymore, but because LinkedIn videos are still so new, you see very few videos on the platform with a million views, so that would definitely be a viral video. ![]() Going viral has to be viewed differently on each platform. It’s really a win-win for everyone involved.Ġ0:28:35 The Subjective Measure of a Viral VideoĮveryone wants their video to “go viral,” but what does that even mean? How do you measure it? What are the standards? And people who form pods also find a lot of good value in the group just from a standard networking angle. More than that and you’ll have difficulty keeping up with engaging all that content. How big should your pod be? If it’s made up of people who are very consistently posting on a daily basis, the sweet spot is going to be 10-15 people. If you want to cut through the noise on the platform and break out sooner, a pod is going to help. Anyone who has achieved success at an early age has taken plenty of shortcuts to get there, and there’s no shame in that. But it’s gotten a really bad rap on LinkedIn as if it’s somehow cheating or taking a shortcut. This is how you can speed up your early growth on LinkedIn.Ī pod is just a really common-sense form of basic marketing tactics. ![]() You message the pod when you have new content, and then the members of the pod are liking it, sharing it, commenting on it and so forth and it then starts showing up in other people’s feeds. You curate a group of people who have a consistent presence on the platform, maybe even from the same industry, and you form a group or pod where you all agree to help each other grow by engaging with each other’s content. This is a simple but powerful thing to jump-start your video content efforts on LinkedIn for anyone who is just starting out and has no traction on the platform. ![]() When Site Strategics CEO Erin Sparks spoke with special guest Shay Rowbottom, CEO of Rowbottom Marketing, for episode 320 of the award-winning EDGE of the Web podcast, they talked about all kinds of killer strategies for making the most of video content on LinkedIn. ![]()
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